PPC stands for Pay Per Click and it is one of the fastest pay to get your website to the top of results. The only difference between SEO and PPC is that SEO helps to rank organically whereas PPC helps to ranks through paid campaigns. Google AdWords is a famous tool that is used for running PPC campaigns.
Just like the name Pay Per Click suggests, when someone clicks on the ad, an amount is been charged to the advertiser.
Pay Per Click services are an important part of digital marketing campaigns, therefore it is vitally important to select the best PPC Company that will cater to your needs and bring you success.
Let us look at some points to consider before choosing one.
•Make a list
Firstly, make a list of companies that mention PPC services as their specialization. Go through each of the companies and check their websites, clients and the various campaigns they have run. This will give you a fair idea about the company as well as their PPC expertise and services. Ask for reference PPC companies from your friends and professionals and go through each of them. Google’s Certified Partner Search provides company databases and can give a list of agencies that are certified by Google.
•Set it side by side
Once you have made a list of agencies start comparing between them considering the budget, services, employees, goodwill of the company, etc. you have to highly research for selecting the best ones and eliminating the rest.Consider the total overview of the company and then cut out the ones that do not impress you much. This will make it easier for you to select the best companies and then choose one.
Start enquiring to the few companies you have selected. You do not have to feel shy about it but rather be blunt and ask questions about their company, employees, their rates, etc. The company should not only be capable to make a successful PPC campaign but it should also accolade with your company culture. Ask them, how often do they analyze results and send reports? Analysing and reporting campaigns on monthly or weekly basis shows the level of professionalism and commitment. Before setting up a meeting with the agency, keep a list of questions ready that will not only help define marketing objectives but also help in partnership for longer terms.
•Observe their interests
After all your questions have been answered, look for the level of interest they are showing in your business and what are the plans they have for running PPC campaigns. Do they complement your PPC goals and objectives? The answers to the questions you asked them, are you satisfied with it? These are the question you should ask yourself and then take the decision of considering them or no.
•Go for it!
After doing all the research, meeting companies and checking their level of expertise, it is the time to analyze results. Go through everyone’s plan of action and their answers to questions and then select the right one for you.